Interested in opinions on international experience. I’m based in a Russian agency (Public Affairs) and thinking of a move back to London.
Do agencies based in London see the value of international experience? Most recruiters I’ve spoken with say only UK experience is sought after.

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It’s definitely valued, but how you frame it is important. Agencies usually value it more when they have client rosters that would also value your background and experience. For example - perhaps you could target agencies with clients that have specific focuses or footprints in Russia?

Agree with Group Director 1 above. Also, know that the sophistication of different European (and global) markets in communications, PR and PA varies quite widely - so I’d recommend being prepared to speak at length about the breadth and depth of your experience, to showcase that your skills are transferable across markets.

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