Interesting convo with our Founder today. I was asked to think of our HR orgs larger “why.” Why do we do management trainings, surveys, cultural initiatives, business partner meetings, etc. I talked a lot about engagement (physiological safety) and retention (career growth) as examples on why we do what we do / what employees want. He argued there’s a larger purpose (referenced getting on top 50 Forbes companies). My question, as HR leaders, how are you defining this? Am I missing something?

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You are not missing anything. Your gut is right. He is dense and doesn’t get it. Employees won’t be inspired by increasing shareholder value and topping lists.

Until he understands your internal brand and how you treat employees IS your external brand and the driver of future revenue, it is likely you will not get where he wants to go.

Sorry you are going through this. So disappointing but not uncommon.

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