interview question: how do you find and sell to new clients? how do you sell to existing clients?

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Depends on what I am selling. If it’s a software product, I would sell direct to consumer via the Internet / website. I would put most of my resources on online marketing and whatnot.

If I am selling a service, I would invest in a sales team, hit the conference circuit. Sell the hell out there.

For services, similar to Deloitte1 hitting conferences. Depending on the type of clients I'm targeting, I would host and present workshops and seminars locally on a particular subject and sell there

But that would be outside of conferences, say, if you're targeting small to mid size enterprises with enough budget.

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