Interviewed w/ an agency for a Strategist role. They asked me to send them a Declaration of Creative Intent. All they said was “be creative and don’t send cookies”. Any ideas of what would stand out?

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Is this a thing?

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Send a muffin with a post-it note that says “not a cookie”

likefunny

Gwyneth Paltrow's head in a box.

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@AssociateCreativeDirector1 apparently 🤷🏻‍♀️

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I once saw a student make a really cool Snapchat story going around town/campus saying why she’s a great fit.

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Send them their own version of an ad blocker that blocks shit ads and internet cookies :)

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Maybe your “vision” or something? As it relates to the brands you’d be working on and their agency structure?

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Why would anyone’s Declaration of Creative Intent <eyeroll> include cookies anyway? Wtf would that have to do with the assignment?

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Don’t do it

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I’m probably just jaded and old but I hate this kind of crap

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I'm assuming that they asked you for a "creative" declaration of intent, not a declaration of creative intent. I've never heard of anyone specifically asking you to do extra work like that. Is there an offer on the table (in writing, not verbal) or is this something they want to see before formally offering you the job?

Springwise.com is a place I go for inspiration for this sort of assignment...if it requires more outlandish inspiration then try halfbakery.com. #ymmv

Pitch, jump, pitch, jump

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