Introductory resources for pharma copywriting? Some fish mentioned they’d written an ebook about it but i can’t find the post now. Thanks in advance!

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What are you looking for?

Something to onboard a cw who’s never done it before, explaining all the rules and whatnot

Just let them write and then impose the rules of the brand.

I’m very curious about this ebook! To be honest, I wouldn’t know where to start if breaking in a writer new to pharma. Would want them to learn everything they can about the product and disease state.

The ebook might be something someone picked up about one of my posts. I wrote a guide to ref/anno as a joke and it’s been picked up and circulated for a few years. I’ve done some one-on-one sessions to help writers understand the ref/anno process.

What a cw new to pharma needs to know if how to reference and anno.

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