Is 10% salary increase is a common percentage when it comes to promotions in industry ?

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Very common. If you're transitioning to a management role it might be higher, but this is a standard good promotion. Sometimes you get less..

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Yeah some people only get 3-5%. 10-15% is pretty solid.

Okay. Thanks all for replies.
Say one gets salary rise of about 4% and some stocks as part of award 6 months before and now got the promotion. In this scenario does asking 10% rise a bad thing ?

I would be happy with 1%... This is the first year I got the shaft with nothing after over 15 years and this is after the company became a fortune 500 company!

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