{ "media_type": "text", "post_content": "Is an MBA to a lower tiered school or specialized marketing graduate certificate more valuable to a hiring manager these days? My goal is to transition into marketing & become a lifecycle marketing manager. Thank you for your feedback!", "post_id": "60874886ff83720020b6d63c", "reply_count": 6, "vote_count": 3, "bowl_id": "59e88be7e2808e00149b0443", "bowl_name": "Women In Consulting" }

Is an MBA to a lower tiered school or specialized marketing graduate certificate more valuable to a hiring manager these days? My goal is to transition into marketing & become a lifecycle marketing manager. Thank you for your feedback!

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Would also like to add actual experience helps for marketing positions. I skipped the school route and instead did freelance projects on the side, got me hired within 4 months. I also had previous “marketing” experience through consulting though so wasn’t a 180° career shift.

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Thanks for sharing!

MBA.... You'll get so much more out of it, and have many more connections with recruiters than you would otherwise

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Thank you!

Honestly since you have a specialized niche you’re interested in you should find people on LinkedIn who are doing what you want to do. See where they went to school. Sometimes you can get to the same place through a lesser ranked & cheaper school if you know what you want. I went this route and went to a specialized masters program (not marketing). I now work with almost all MBAs and ex consultants doing what I love and going to grad school where I did has never hurt me. Plus I left with $40k in loans which isn’t much compared to a lot of people I’ve spoken with. It’s all about on campus recruiting and whether the employers you want to work for are coming to your school.

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Awesome advice, thank you! If you don’t mind sharing, what master’s program did you complete? Thx

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