Is any pharma company excelling at SMS? I’m curious to know how they’re remaining compliant with regulatory guidelines.

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Most of the good SMS I’ve seen in pharma has been for signing up for copay cards/assistance programs. Ageee with Havas1, they have all been y/n or a similar type of pre-populated answer type.

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Cult Heath does a lot of different things through SMS programs esp on diabetes, helping patients track their blood sugar and offer daily med reminders. Then use the back end to inform doctors. Simple stuff but they’ve gotten it through.

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“Excelling?” Can’t imagine. But the compliance considerations are simply a matter of building out the various user flows, logic, etc. and getting MLR to review and approve them in sitchu. The key is they can’t be open ended responses. Everything need to be pre-approved. In other words, “How are you feeling today?” With multiple choice answers such as: Great. Neutral. Bad.

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