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Many #machinelearning algorithms, whether supervised or unsupervised, make use of distance measures.
Take k-NN for example, a technique often used for supervised learning. As a default, it often uses euclidean distance.
By itself, a great distance measure.
Knowing when to use which distance measure can help you go from a poor classifier to an accurate model.
Study: https://towardsdatascience.com/9-distance-measures-in-data-science-918109d069fa
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