Is anyone doing affiliate marketing well? Looking for an agency that has strong CPG / B2C affiliate chops.

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Check out PartnerCentric, they manage a ton of brands in that category. Affiliate networks also offer account management services which can sometimes be more cost effective. Happy to talk about it more if you have some time?

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Serious question, why use an agency for affiliate vs the vendors themselves?

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Usual suspects. Rakuten, Dealdash, Slickdeals, etc. My understanding was it's pretty much just a feed/platform play (I've touched it a bit but never oversaw), so not sure an agency was synonymous with the need of technical expertise and project management vs just linking up the feed vendor with the affiliate vendor. Coming from an agency that's what we'd be doing anyway, but if you're just looking to kick off that management component and cost isn't much of an issue, makes sense.

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iProspect has an affiliate practice

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