Is anyone else bothered by Fernando Machado’s constant bragging about his oh-so-clever BK Covid ads? I respect the guy and like some of the ideas, but this starts feeling really out of touch.

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Doesn’t bug me one bit. He pushes the limits and makes brave decisions. This is 100x better than any sad piano track “in these uncertain times” bullshit.

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Not arguing about the idea, but about the daily Linkedin self-celebration

TBH this is at least 2% better than a “we’re all in this together - look at these empty streets - please buy our stuff” ads that we’re seeing all over the place right now. Also you get a free burger, instead of the c****e j**k ads that get ad people awards but everyone else rolls their eyes at

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The zoom background ads are a-comin’

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getting real tired of the constant "and get a free whopper"

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it's fine that they do it, even though I would argue it doesn't help long-term brand building, it's just a cheap sale. My original dismay though was pointed at the attention mediocre ideas receive from the industry, only due to the brand. And almost always the corresponding headlines or teasers end with "and get a free whopper"

I’d love to have a CMO that into great ideas.

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Damn, I want BK now

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Everyone is doing zoom background ads.

Clever execution - but his post is pretty pompous.

Where's the Wendy's Twitter account troll when you need them? 😂

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