Is anyone else experiencing a decline in TikTok views and have any insights on why this may be the case?

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Yes. Our organic viral videos are going from millions to dozens of thousands without the quality changing. (Engagements are still very high)
Could be other factors but just sharing our experience

likehelpful

There has been a heavier push toward monetization. When that happens, reach will notably decline. Less reach, less overall engagement. We’ve seen the same for our YouTube Shorts as well.

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Huge bummer to hear, but makes sense with the past trends we’ve been seeing. Thanks for the insight!

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I don’t know if this makes me happy knowing that it’s not just us, or mad because what the heck is going on?! Lol

likefunny

Seriously haha. I thought I had a good idea but I don’t and would appreciate anyone’s insight on this!

Our paid social ads have been lower in performance, but ours is mostly related to the season change, but some traffic has decreased aside of that.

We've been saying FB is dying since they went IPO, though. It's like they've got a deluxe iron lung that's keeping them going. They can't even hemorrhage money on the Metaverse fast enough to die.

And don't forget that they own Insta. We're stuck with them for a minute.

I got some insta posts recently on how the AI is contry specific driving teen minds country specific , could be another reason 😅 but paid promotions one makes more sense .

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