Is anyone else getting really bad briefs? We find typos in ours all the time, and it's always very confusing and unclear. We have to spend a lot of time figuring out what the ask even is. I feel like they were written with one eye open. It just screams, "I don't care because this is internal". This is happening on more than one team.

likeuplifting
Posting as :
works at
You are currently posting as works at

Here’s how that happens: Account hands client brief to strategy who spends days ducking around and strategy delivers same client brief to creatives like OP.

likesmart

Oooof this has been a huge issue at the agency I work at. We’ve worked really hard internally to create a brief outline that the email & paid social team can easily fill out to reduce amount of time needed to follow up with questions. It’s been a long process with a lot of discussions between managers but it’s finally gotten to a point where *most* briefs are filled out correctly

like

It’s your CD’s fault. The briefs are approved by the CD. The CD should be collaborating with the strategist.

like

My CD told me that she wasn't invited to that meeting.

like

I spend half my time trying to argue with the other strategists that insights matter.

like

No brief usually means they don't know what they want and are waiting for you to show them something they can react to.

like

100%

My CD and the rest of the team said the client didn't know what they wanted. The spotty ass brief was actually hindering me because I got confused every time I read it. I had to throw it out and just get creative with the project.

Picked up a project recently. No brief given 😂😭

Related Posts

Hi Amazonians, I have got offer for Amazon . L4 - research analyst. Offer received: Base : 17 lpa Bonus : 2.5 lpa (1st year) Bonus : 2 lpa (2nd year) 100 stocks for 1st 4 years Yoe : 2+ Previous CTC : 9.25 (base) + 3 lakhs (bond for 2 years) Is it a good offer??Amazon Amazon India

Any inspo for ladies with short hair (chin length) lob? Not sure if i want an updo, but I do want a veil!

like

When assigning project manager said that it is having having 50% development and 50% maintainance so that i accepted but now after assigning I came to know that it is purely support no development involved how to move from here any suggestions

likefunny

I am starting at Accenture next week! I just ordered my welcome kit from an email invite. Anyone know what’s in it?

like

Looking to expand my Excel skills by learning Power Query/Power Pivot & VBA & then expand my learning towards certain programming languages (not Excel related).

I currently have access to LinkedIn Learning, but curious about Udemy and Coursera. I know about the differences between them, but content-wise, anyone have a better experience with one over the other out of three? Other recommendations?

likehelpful

Any program recommendations for building decks for clients? Indesign is obviously the best IMO, but I’ve found it difficult for clients who don’t have a design background and want to make changes in the future. I feel keynote is a nightmare...wondering if I’m alone in this sentiment lol. It’s so challenging to layer things/ mask photos/ build custom type paths etc. having trouble finding a good alternative and would appreciate any suggestions!!

like

What’s up next on your production to do list?

like

I don’t know if there’s just a couple of McBees or an entire heard up in here, but let me tell you, they funny as fuck. Welcome boys and girls

like

Does anyone do financial literacy workshops that incorporate Islamic financial guidelines (I.e zakat etc)

Anyone know a place to play racquetball besides the Bellevue? Would love to get back into the sport a bit.

I’m currently an undergraduate still finishing my pre-reqs but my goal is get an MBA. I was planning on attending Washington State Uni for it. I want to work in management/finance but I don’t want to be an accountant. I don’t know many of the abbreviations for degrees and companies, etc, but want to know if I should rethink where to get my MBA or if I should should a different path? Will I be able to get accepted into an MBA program with a BA from a community college?

like

What are the chances of landing an analyst or associate role after doing a non-mba masters in marketing? Masters from Schulich business in Toronto. Want to work in the US

like

Hi everyone!, are there foster care case manager here

like

How do you pivot into FP&A if you didn’t start FP&A or audit? Anyone who was in tax and pivoted to FP&A?

likefunny

After last night I am definitely voting for Biden/Harris!

likefunny

Does anyone have mentorship programs for minorities at their agency?

Hey Guys,Need 11 likes to enable DM please help.TIA

likehelpful

Am new to CTS..Though appraisal cycle is from Jan to Dec why CTS is releasing Hike letter only on Oct .it's like after 9 months we are getting hike letter..why can't employees escalate this??

like

Had a steamy dream about my manager last night and now I can't look at him the same.

funnylikeuplifting

Additional Posts in Copywriters

aside from doing your job well, what are other things you said you brought to the table when asking for a pay bump?

i’m a jr who’s been told they’re a hard worker and that they’re working at a mid’s level but i feel like i need to walk in with more than that as a justification.

like

What would you like your CD to do to help you with your craft (beyond feedback on your project work)? Obviously assume no training budget at this crazy time.

like

Somebody once told me

Book recommendations for helping to re-light the fire under my ass for big ideas/remembering why you got into copywriting?

likesmart

In-house writing workflow

I’m a copywriter for a startup. I get asked to write emails, print ads, video scripts, google ads, etc. All of these come from different people. Any tools to help organize?

How many of us can properly type with two hands? Have this odd hunch most of us can’t. Please reply with a can or can’t. Thank you. Hunt-n-pecker. (He said pecker)

likefunny

Are there any science writers in this fishbowl? I’ve been working at a marketing agency and am looking for a career change. I would love some insights, and will explain my background below

I'm an account manager, but want to get better at helping and managing my team. So, I've started doing some of the copywriting myself so I can get a better feel for what's involved, what's needed, and how I can help others improve.

I recently attended an SEO conference and then spent a weekend reading everything I can get my hands on. I've also got a reading list I'm building out.

What are your favorite books and sources to become better at copywriting?

like

Looking for talented HCP Copywriters at various levels (senior, copy supervisor, group copy supervisor) for full-time hybrid role with top Pharma agency in New York. Must have 5+ years of pharma experience, have recent digital/print HCP work samples, be knowledgable about legal/regulatory review process. DM me for details. Onward Search

like

I find it hard to concept when it comes visual direction and execution. How can I get better at this? And how much should I leave it to my art partner and just focus on the copy/messaging?

like

Is hiring getting worse or better for juniors?

like

So, an agency I’m interviewing for has asked me to write 1 email, 1 30 second radio script, 4 ig posts, and three print ads for a campaign as a sort of test to see if I’m a good fit. I have two days to deliver. Unpaid. Is this normal?

likesmart

If you had to pick a career you’d be qualified for that didn’t involve writing as the primary responsibility, what would it be? And yes, I’m unemployed as hell, but this is completely unrelated...it’s not unrelated

like

Realizing I lowballed myself moving to a big city from a smaller one in terms of salary. Now I’m up for a promotion... but average salary for that is 40k more - do I dare ask?! Or am I screwed?

Vent: I have hit a wall in current role at current company due to massive changes, office politics I suppose and misunderstanding of a future I thought i had here...anyhoo I really need some part time freelance work. Money isn't important. Everything I see is full time though. Where would I find part time? Would love something purpose driven if possible!

like

What agencies are making the best work in the Los Angeles market?

like

Haven't made anything I'm proud of in a while. Am I actually not a creative? Should I just quit life

like

Anyone ever switch from analytics into copywriting? Look for some advice...

like

Would love to chat with anyone who works for Robot Chicken or Adult Swim.

like

New to cannabis area. Anyone here have tips on where to find medically reliably research that shows efficacy of CBD oil (specifically) to treat diseases?

Other than PubMed, Medline, UpToDate.

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal