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Here’s how that happens: Account hands client brief to strategy who spends days ducking around and strategy delivers same client brief to creatives like OP.
Oooof this has been a huge issue at the agency I work at. We’ve worked really hard internally to create a brief outline that the email & paid social team can easily fill out to reduce amount of time needed to follow up with questions. It’s been a long process with a lot of discussions between managers but it’s finally gotten to a point where *most* briefs are filled out correctly
Coach
It’s your CD’s fault. The briefs are approved by the CD. The CD should be collaborating with the strategist.
My CD told me that she wasn't invited to that meeting.
I spend half my time trying to argue with the other strategists that insights matter.
No brief usually means they don't know what they want and are waiting for you to show them something they can react to.
100%
My CD and the rest of the team said the client didn't know what they wanted. The spotty ass brief was actually hindering me because I got confused every time I read it. I had to throw it out and just get creative with the project.
Picked up a project recently. No brief given 😂😭