Is “Creative Strategist” a common job title?

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It’s my title! I work at an event agency and I guide creative in terms of concepting, theme, journey, strategy, etc. Concepter is another common title for it.

likehelpful

Thanks! I’ve never heard “Concepter”. I cofounded an event org in 2014 and called myself an event director.

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I thought it was just another name for "account planner" or "brand strategist" but once I became one (lol) I realized it's more narrowly focused on just creative and message strategy than my previous roles, which also had a hand in comms planning, media planning, and long-term brand strategy.

likeupliftingsmarthelpful

Ah, brand strategist. I could have made that much clearer. I had always heard of the "creative strategist" title and thought it was the same thing. It's not quite.

i’m a creative strategist at a publisher’s in-house branded content studio. we’re primarily a pre-sales team i.e a mix of proactively pitching brands and responding to agency RFPs. our job is exactly what it says: part creative and part strategist. we do research & insight work, write creative briefs, brainstorm creative concepts & ideas, and establish strategic frameworks for our proposals. i think it’s a pretty unique role - ideation is critical to our job function, which isn’t typically the case for pure planning/strategy roles

likeuplifting

Love the way you described that. Sounds like the best parts of my job. When we have new biz pitches and RPFs that’s what I focus. The rest of the year I’m doing web content, lite UX, social and copy.

I would say relative to different agencies. I know Digitas breaks down the different disciplines of planning into creative/connection/experience.

Don’t really see it outside of that context though.

helpful

I had it as a title years ago. It probably works well in a big agency where strategists can specialize.

helpful

You’re welcome. I will say that going back and forth made a huge difference to my career. And that in advertising agencies my title was usually planner but in digital ones it’s strategist.

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Lol no, not common. My agency has funny titles. For all intents and purposes, I’m a copywriter.

What’s your job entail?

Based in Florida unfortunately.

I’ve seen the CS title in-house at Spotify, Slack, Giphy, Quartz Media, FB etc, so I didn’t think it’s used much in agencies.

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How does a Creative Strategist differ from a Comms Planner/Strategist?

I am a social/digital/earned strategist and copywriter. So like...it’s a lot of the same stuff, but the strategy work I do is arguably less intense since I churn out so much of it. And then yes I concept and write against these strategies as well.

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