Ad fish in Toronto 🐠

is FCB/SIX a good place to go if you’re in integrated brand planner who cares about the work? If not, what’s a good place that isn’t a brofest?

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Started here a year ago. While every project is not a black and abroad or a down syndrome project, it’s far from a brofest. It’s not perfect, but opportunities are around. Most importantly, the people care about doing effective work, don’t have an ego and are supportive of each other. They’re working hard to make all those awards to happen on brand clients too.

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I genuinely think they're a farce of an agency. Supremely overrated. They've gone on an impressive hot streak over the last number of years with their cause related clients and projects - downs syndrome, pflag, black and abroad - bit I'm hard pressed to tell you any impressive brand work they've done in that time. This isn't to say they aren't doing any, it's just not what they're famous for right now, and I'd encourage anyone thinking of going there to really dig into the work and look beyond the one big project a year.

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