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If it’s your thing cool, however in my experience it’s always the lowest budgeted project and clients will always cut corners with data management efforts. I would hate to be “the data guy/gal” in an org.
It’s a very important topic and hard to get right as it is mostly about human behavior instead of technology. However, from my experience working with many CIOs and IT leaders (as well as Finance leaders), it’s not typically an area that accelerates your career.