Is Interbrand a good name to have on your resume? I’m mainly considering good creative shops but wondering if this would be a good move.

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It’s a different discipline, and tackle brand quite differently to ad agencies. So a short 1-2year stint ok, but wouldn’t be there longer if you’d rather be agency side long term. A side step in real terms when you could be deepening your ad agency experience.

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I freelanced there. Not impressed with the strategy team.

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