Is it an across the board rule that companies don’t list strategists when they put work on various industry sites or agency by agency practice?

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Most places don’t. Definitely a battle to get on. And depending on the place/culture when you ask it’s like you’re being ridiculous which makes it even worse. It’s as if it costs agencies extra to add planners to the credits. 🙄

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I’ve noticed that too! I’m like, where’s the strategist behind this?

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They like… list the production coordinator and practically the creative intern but no strategy.

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It’s always a fight to get strategists added onto award submissions, unless it’s for the Effie’s.

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Not standard at all at agencies I’ve been at. Fight for inclusion.

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It's very rare. If anyone it's usually the CSO who demands to be on everything even though he had nothing to do with the campaign at all. Strategy is dying a gruesome death in adland.

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Interesting. I have a background in digital as well so ideally would like to work at a place that influences the overall brand experience. Or even values of a company.

No

No. Demand to be listed. Maybe not for production awards but pretty much everything else

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