Is it bad to not want to go from Senior CW to ACD? I don’t know that I see myself in that role, but I also don’t want my career to plateau.

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Simple answer: no. Complicated answer: I wish it wasn’t so complicated. It depends where you live, what your specialty is and how long you plan on being in the industry. And your gender, if we’re counting.

no.
there's loads of creatives who just stay as senior creatives. if you're good, your career won't plateau.

your salary might plateau. and probably should. you don't wanna be the senior creative making ACD or even CD money when it comes time for layoffs.

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