Is it better/more fulfilling to be on the agency or client side? Why? (I've only been on the agency side so far.)

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Client side you automatically have more control. You are the one taking the lead not the one being taken care of.

Also client side is famous for paying more and for having a better wlb than agency.

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just the type of feedback I was also looking for!

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I’ve been on both sides and flip between both constantly.

Of course it all depends on the brand and team but I found it wasn’t as rewarding when I was client-side. But the hours were sooooo much better. No timesheets and actual work-life balance.

Agency seems like they’re constantly trying to push the envelope on creative but the timesheets are frustrating and the hours are killer sometimes.

I hope this helps!

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