Is it difficult to switch from HCP to DTC or OTC? I feel like my skill set would be better suited for those areas. Since I started off in HCP will I always be seen as an HCP writer?

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Posting as :
works at
You are currently posting as works at

Im down with OPP, you know me.

funny

Yes kinda.
And that sucks.
This is a bigger issue around how people get pigeonholed. Our industry likes to talk the big talk around “taking creative risks” but if you don’t have years of experience in a very specific thing then you’re seen a too much of a risk to invest the time into retraining.

If you wanna make a move then you have to do the hard and tedious work of reframing the work you’ve done to fit into the lens of whatever it is you’re trying to do. 

Good luck!!

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Thank you. This is helpful.

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It’s way easier to go from HCP to DTC if you work on a brand at an agency that also has the DTC business. Otherwise Account Manager summarizes something that’s obnoxious about this industry and has good advice.

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Yes. This is true. In that case I would ask to work on DTC pitches, everyone needs extra help on . That’ll get you in the door, FaceTime to see the creative differences in hcp/dtc process.

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Depends on the agency!

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