Is it difficult to upskill on programmatic (DV360, trade desk, Outbrain etc) or there are transferable skills from paid search and social?

Since I have no programmatic experience, I am looking to learn it.

Thanks!

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Yes and no.

Yes because programmatic is enormous. It's every facet of Google or Facebook Ads, but each piece has dozens of vendors of varying strengths and weaknesses. Audience alone for example is dozens of sources and methodologies.

No in that if you're good at search, you can pick up the rest easy, at least conceptually.

So while the fundamentals you probably know damn well, all the levers and which are any good... Well there's a shitload to learn and master.

DM me and I'd be happy to hop on a call and answer questions. It's a fun journey!

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Thanks!

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