Is it easier to
1) go from one FAANG to the FAANG company of your choice?
2) go from a top agency to the FAANG company of your choice?

In case that makes no sense: is it easier to go from Amazon to Google or from Wieden to Google?

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Guys...what’s a FAANG? Did I miss a TikTok trend again?

funny

Facebook Amazon Apple Netflix Google 😬

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What’s a Wieden?

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I don’t know what FAANG means, but I’ve seen agency experience be a plus and I’ve seen too little in-house experience be a minus.

For example I’ve worked at W+K. People think that’s a slam dunk for all creative roles, but I’ve been rejected for in-house jobs because I don’t have experience in some of the day to day work, and I “might find it boring.”

Overall, depends on the role. If it’s conceptual, they’ll value a creative book. If it’s...email blasts, social posts, technical writing, etc, they’ll value your in-house experience.

helpful

It’s the big tech companies: Facebook, Apple, Amazon, Netflix, Google

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It’s easier to go from Wieden to Apple than Amazon to Apple. Amazon outsources all their good creative to Droga5 and Lucky Generals so you’re not gonna build much of a book there while Apple in house does a lot of good work.

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I really think it depends what team within the brand you’re applying to is.

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If you work at wieden you get looks from all the best companies

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1. It’s easier to go from one FAANG to another as a manager.

2. It’s easier to go from a top agency to a FAANG if you have great work as a mid level-senior.

It’s easier to go to FB, Apple, Netflix and Google from WK. Amazon shouldn’t even be a part of FANG for creatives.

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