Is it even worth it to apply to AWS on the creative end? I've heard it's impossible to get in the door without a referral. Plus I haven't heard great things about the culture over there. It was kind of a goal of mine, but is it better to set my sights on a less well-known company where I'd potentially be happier or should I go for it?

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I worked at Amazon and interacted with the creative team often - I would recommend you give it a shot to interview since it’s a goal of yours, but I would STRONGLY recommend you move on!! The culture is so toxic - as you learn in your first week leadership literally wants you to work until you hit a wall (like you’re just so overwhelmed and ready to quit) and then get over that wall and keep going. Creatives work insane hours and project management barely exists. It’s utter chaos and a super negative environment. The day I quit Amazon was one of the best days of my career.

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This is the same energy I've been hearing from a lot of people. I don't think it would be worth it to do all the work to get there just to hate it, so maybe I need to let it go.

I worked with the creative team in a client/agency capacity and they were dumb dumb dumb

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LOL I want to hear more!

this really depends on how much experience you have! It can be very hard to get an interview as an external candidate if you don't have at least 8 years experience :(

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But is it worth it?

I had a friend who interviewed there who said the experience was pretty good. 4 hour interview with 4 different people. But on the brand side, I know the interviews can be difficult to obtain.

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Working just for a name and disregarding your happiness is not a good choice. You will be better at a job that you will be happy that pays you slightly less, but you enjoy every day. That is just my personal opinion.

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Do your own research about that company you're aiming for. Don't ignore the red flags. But I'll always advice people to go where they feel will be good for their mental health.

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