{ "media_type": "text", "post_content": "Is it every agency or just mine, that AEs can only make comments that cover their a$$es? They feel like they’ve won a gameshow if they find a typo or bring up some fearful reason to kill work. Ask for a constructive thought and it’s crickets.", "post_id": "6233f6478f78ed002bb827e2", "reply_count": 39, "vote_count": 11, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

Is it every agency or just mine, that AEs can only make comments that cover their a$$es? They feel like they’ve won a gameshow if they find a typo or bring up some fearful reason to kill work. Ask for a constructive thought and it’s crickets.

like
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

Yes, however that comes down their leadership. Try setting the tone for reviews by 1) asking pointed questions to account (do you feel this is on strategy? How will x client react?) and 2) bringing them along in the process. Shoot your problem ae a note saying ‘I know you’re very close to this project. Could I get your eyes on a direction I’m thinking about beforehand?’ You’ll suddenly have another advocate in the room, and they’ll be primed with clever insights. If their account leaders aren’t teaching them how to review creative, you’ll need to show them what to look for.

likehelpful

Just a thought, but how about you connect with your account director to create a training program on how the account team should critique work during an internal review. A lot of times AEs are just thrown into the process and are not taught how to provide critical feedback.

Help your team help you. Let the team know what kind of feedback you appreciate, what feedback is not helpful and the best way to communicate said feedback. As an account person this is something I’ve asked for many times, but have not actually received. Instead I’ve had to learn by observing. This is a great opportunity to be a better partner.

likehelpful

It’s sounds like you have a bad partnership with your team, and I’m sorry for that. But I would 100% help if asked

likehelpful
Recent IconRecent

People feel the need to nitpick anything in order to give the illusion that they’re doing a good job.

I intentionally leave an obvious mistake for this reason. It’s a distraction that reduces negative feedback for the rest of the ad. For real.

“Oh the logo is backwards? GOOD CATCH junior account executive! I’ll have the team get on it right away.” 😉

likefunnysmart

You’re definitely reading what you want to read here…I didn’t say creatives were arrogant and self serving, I said this approach was. And I’m not saying to prep for poor input. I’m saying it’s good practice in the long run to help account people understand the kind of input that is actually useful to your team instead of wasting time trying to cleverly avoid bad feedback.

like

I know a lot of talented AE’s. But I also know a lot of AE’s you are describing.

For dumb people, criticising things is the only way to look smart.

like

But why are there sooooo many people dumb.

funny

I’m going to sound like an older bitter b, but I have also noticed that more AEs today are very reactive. Very little proactivity and strategic thinking.

like

I expect AEs to call out small issues like that, it’s an essential part of their job to help the team on details that seem unimportant to some, but will make the client think we are sloppy. The AS/AD and more senior folks should be focusing on the work from a more high-level, strategic perspective. Everyone has their role, give the AEs a break. (But yeah some are terrible, sure.)

like

Project Management should run the creative through proofing before presenting or trafficking.

No juniors present in client meetings unless they agree to stay quiet. This goes for the client as well, our Account leads should tell the client to keep their juniors quiet.

This is not to be mean, this is because it cultivates a relationship where dozens of people with 2 years’ experience on both sides can derail the momentum of an idea and get it killed. Out of all of those people, maybe 2 to 4 actually have the experience and knowledge to make those calls.

like

You’re probably venting…but on a serious note: depends on what type of manager they have, if their manager grills them on a typo and doesn’t care about their constructive thoughts… that’s usually what type of AE you are going to get in a room.

like

Too many “I agree” folks and not adding value to help sell the work

like

Looks like you forgot a period, which would make this a much more valuable sentence.

likefunny

Oh man, I had the perfect reaction on a comment here and they deleted it. Damn you, AE1. 😙

like

AE’s will feel like it’s not their job to improve the work

CD1 💀💀💀

that was amazing

You’re correct, Its (almost) every agency.

If you've ever wondered why Project Managers call themselves babysitters, read this thread. I understand where the OP is coming from, it does seem like Account (mostly junior) feel the need to say something and they fall back on things like the font size because they have nothing else to say.

AEs used to be the lifeblood of agencies. They had to know everything about every discipline. Now they just schedule meetings and (try to) provide edits on your decks. As one of my Creatives used to say to AEs "Your function isn't necessary in the creation of advertising".

Additional Posts in Advertising

Anybody know what guidehouse provides as far as work phones? Do they pay for a separate work phone?

Looking for a roommate to share 2 Bed 2 Bath around NYC/NJ area. DM me for details if interested.

I understand that Associates don’t usually get carry, but when they do what is a standard amount at a Growth Equity shop? Imagine associates aren’t becoming millionaires at 24 y/o

like

What’s an accurate freelance ACD daily rate in Chicago?

like

I have been placed for the role of BTSA (Fresher) and was really looking forward to DSA role which ZS Associates did not come for on our campus apparently. What is the best way to ask for projects while onboarding that I get to atleast work in projects related to DS (or Data Engineering atleast) from the beginning?

Long shot, but can I ask for a role change during HR Fit round or something equivalent during onboarding or HR interaction?

How does profit sharing work if you quit with a company they generally pays out at year end? Has anyone ever heard of collecting profit share based on your amount of time worked?

like

Is it a good Idea to inform my boss that I'm looking for other opportunities

like

Is there anyway here who recently traveled to US on H1B? If yes need a help for a friend

like

Anyone dealt with helping H-1B/ Green card process? Would love to chat with anyone who has gone through this process.

like

I was diagnosed with PPA and started seeing a therapist about 3 mo pp. it’s been a year and a half since then and I really enjoy therapy/it helps but my therapist has been suggesting anti-anxiety medicine for a little while now. With work and life and everything it just isn’t enough so I gave in and met with a pcp. I now have a script for anti-anxiety medicine but I am freaking out and can’t get myself to take it. Not sure if it’s just recognizing that I’m at this point.. just spent 30 minutes..

like

Will CTS change the job location in the offer released? It's different to what's been agreed not sure if they're in rush to release offer and such occurrence.

like

I bought a pair of Louboutin’s for my wedding & have serious concerns about being able to wear them all day. How do I break in without scuffing them up before the day? Suggestions/tips/tricks/insoles?

I’ll be promoted next year to senior but I’m in a niche role where I don’t see myself long term. Should I make a job switch now or should I wait to get promoted to senior? I currently have 1.5 years of experience.

like

My role is being terminated soon due to relocation. Not having any luck with internal recruiting, I’m under pressure to find a new job in < 1 month. I am looking to re-enter an analyst program as a first year at any financial institution. I feel like my career is crumbling because of this set back. Any advice to find a new first year analyst position either in Banking or Asset Management?

like

Mana is having an amazing week. What do people think the local maximum will be?

like

Is BlackRock a good company to work for in the digital space? Any feedback?

like

Can my manager make me come into the office? Jk but seriously. One year anniversary and I am asked to come in for QBRs. One year and I have not been to office yet. Don’t even have a badge yet. Just don’t want to go but teammates are flying in. Let me get dressed. It is a long ride. 21 degrees. Sigh.

likefunny

What would be the in hand

Post Photo
like

Tiger analytics or winwire
Winwire- Xlpa
Tiger analytics -X+4lpa

Which is better to join
Things to consider wlb,job security, learning curve.

like

My district just announced that we are starting hybrid in a week. We have been remote & I’m beginning to panic. 😱 Half of the building will be at school for 2 days while the second half is there through the computer, Wednesday with the students remote, then 2 days the second half is there and the first half is remote. I’m overwhelmed with how to teach both ways at the same time. 🤦🏻‍♀️🤷🏻‍♀️ Those of you that are hybrid PLEASE share some TIPS, of things TO ✅ do and things to NOT ❌ TO do. Thank you!!

likehelpfulsmart

Additional Posts (overall)

Need more money to work 24/7

like

What makes a good mentor?

like

Any advice for getting over the Sunday scaries after a long holiday weekend?

like

In an all creative meeting, an ECD referred to a female creative team as “the girls.” To anyone with the word “Director” in your title, please use our names not our gender to identify us.

likehelpfulsmart

A few years ago I landed an interview at W+K to for their lead social role. I didn’t get it.

The guy who did was just promoted to…ECD of W+K in Portland.

I work at a third-rate digital agency reporting to our head of strategy in a big network making boring decks for boring clients.

likefunnyhelpful

Can anyone explain to me what is happening in those Uber eats commercials?

like

What happens when “creative is driven by data” 😖

Post Photo
likefunnyhelpful

😑 How many of you have heard this one: "Your thank you is your paycheck." Uh, no. Being a human and saying "thank you" is how it's done, asshat.

like

TO THE STRATEGISTS crafting your next big brief: how about we do something else besides “Inspiring You to be the Best You, Also Passion.” Maybe show your client the FIFTY other companies doing that exact strategy, and tell them not everything can be inspiring.

Toyota for instance—not inspiring. Yogurt—not inspiring. How about we not inspire any “passions” or build any “worlds around you” for a while—give it a rest, maybe THINK OF SOMETHING ELSE and see how it goes?

likeuplifting

Took a 4-month contract job. Two months in, I got a full-time offer at my dream job. What is protocol for this so that I’m taking care of me, but not burning bridges?

like

Are there any small to mid agencies in New York specifically work for luxury fashion clients on branding, digital and experiential?

likehelpful

Any POC creatives feel that you're put in a meeting just to be the token POC for the agency? I think my agency is doing this to me, and not taking me seriously for my contribution to the project. I always feel a bit of a condescending attitude towards my team when I present.

like

Anyone have any insight into working at W2O?

like

Had anybody noticed a real drought for talented CWs lately? I feel like I’m rarely impressed with the writing coming out of my own agency or in ads out in the world.

likesmart

Set goal in college that “one day I’ll work at [specific agency!]” Reached goal in 5 yrs time. Now looking around thinking I should have aimed higher. Need a move. But to what??

likefunny

Has anyone ever gone to ad school mid-career in order to network with better agencies and get a more well-rounded book?

helpfullike

What’s Saatchi & Saatchi Wellness UK like to work for?

like

When your Spotify Discover Weekend playlist is killing it...

like

Sunday scaries countdown😕🙄😰😒😞☹️😤😔😫😶😧😱😨😥

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy.

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use and Privacy Policy.
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal