{ "media_type": "text", "post_content": "Is it:\n\n- Extraordinary creative?\n- Extraordinary ability to sell clients on creative?\n- Self selecting clients who seek out extraordinary creative?\n\nOr is it some alchemy of all three?\n\nThinking W+K, Droga..", "post_id": "5fdab6a3a7e7020022f51274", "reply_count": 7, "vote_count": 3, "bowl_id": "594f0b7a1753b200102d1a8f", "bowl_name": "Creatives" }

Is it: - Extraordinary creative? - Extraordinary ability to sell clients on creative? - Self selecting clients who seek out extraordinary creative? Or is it some alchemy of all three? Thinking W+K, Droga..

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creatives think all you need is 1, and don’t understand is to do 2, and 3 doesn’t exist.

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i think it’s more 2 than anything. you make 3 by doing 2 well. need 1, but it’s a dime a dozen.

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2 and 3 are more elusive than 1.

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Most agencies want to you to get to a signed contract as fast as f**king possible. Because capitalism. And they won’t push back on timing, ask, or anything else. Because of this, most creative/strategy teams don’t get enough time or budget to properly investigate or solve the brief. So I guess what I’m getting at is maybe there’s another option you’ve failed to identify. And it’s the people who define, defend and advocate for the process.

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I actually think it’s more 1 & 3. I heard (through the grapevine so may not be accurate at all) that W+K wasn’t that great at presenting during a pitch but the work was great.

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Presumably you know better than us plebs

1 and 2. 3 is a myth.

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