Is it just me or does just about every strategist these days mail it in with some variation of this, generally with a refined British accent: TARGET- busy moms who want to get the most out of life. INSIGHT: between work and family they don’t have as much free time as they’d like. So they make every moment count. KEY TAKEAWAY: Brand X (literally everything from shoes to diet soda) fuels their passion for life so they can get the most of out of it. Kill me.

Posting as :
works at
You are currently posting as works at

(Reveals the big statement on the last page of the deck). BE YOUR BEST SELF.


A disconnect occurred to me recently. We look for universal truths and then serve them up to the narrowest target possible and try to make them feel like they’re receiving a message crafted just for them. Something is off there.


Def seen that one before

Holy shit that’s like every P&G and Unilever brief ever. 😂

More Posts

What’s your avg spending on home cleaning service monthly?


Is anyone willing to share their experience with having to take time off because of Covid? I just got it (I’ve never had it before) and I’m doing ok so far but paranoid that I’m about to start feeling a lot worse. Are managers relatively understanding or are they going to expect me to work regardless?


Only plus to WFH is I get to wear this bad boy everyday in my makeshift home office

Post Photo

I have got offer from Infy of 32 lk ith 20%variable and 1 lakh joining bonus. Is 20% high in infy? I found it very high because infy never gives 100% variable


Roughly how much would the average monthly cost of living for a retired senior citizen couple living in Mumbai be? Assume no loans to pay off

What salary can i expact at vistara airlines for sr. Executive customer relationship


Have we watched “For here or to go” on Netflix yet? So so relatable to our lives here in the US. Very well executed.


Am I the only in-house counsel starting to feel like lately we aren’t doing anything anymore... not sure if I’m mad about it though.


Hi Sharks
My brother is looking for opportunities in th Finance domain and is a 2020 grad. He is available immediately to join the organisation. Please help me know with your organization and I can send over the resume, cover letter along with the job is so that you give him a referral or carry forward the mail to the respective HR. He has done an Internship in Forex trading. Skills - Excel and Advanced Excel, Financial Statements
Any help would be very helpful in such times🙏


Do you guys think that when you make the switch to industry you should try to land a job at a public company? I want to make $300-$400k eventually as a CFO one day and I think that going into a public company will get me there instead of switch to a private. What do you think?


Agency jumping in the same role (with pay bumps) for the past 3 years. I now feel stalled. I've only been responsible for leading jrs a few times. Looks like I'm moving slower than others. Advice?


LTI-Larsen and Toubro Infotech is Hiring!!
Share EmailID along with JobName to Apply
Candidates who can join in 30 Days will be given preference

Post Photo

Hi all,
I'm looking for a switch in company. I have 8+ years of experience in SAP Security and GRC along with controls and internal audit. Can I get referrals please. DM me and I can share my resume with you.
Thanks in Advance


HCL Technologies so I signed a contract for a job with HCL. The contract mention that If I quit before 2 years I will have to pay them $20K because I got a training. The Training supposed to be 6 months long. However, they sent me to the client after 3 weeks. And gave me a job different from what I signed for. My contract job is Developer. Did anyone came to something like this?


Band teachers... how do your virtual band classes work? I’ve been doing music theory with students via google classroom and kids constantly ask to play instruments. It seems like a nightmare to have 30 kids with instruments online because of the delay in sound. Help plzzzz


Best person from Indian matchmaking?
I totally love the doctor :)


My wife just now: “OK, now that breakfast is over, I need to plan my day”

Me (whispering to myself): “Which Korean soap operas are you going to watch on Netflix today?”


Went on a call with an EY partner in US along with my GDS SM's. When the SM gave me the opportunity to speak, the partner mentioned he had to prep for the next call and walk away.

Is this normal with EY ? Or just me wearing a round neck tee(which the policy allows).


Additional Posts in Creative Directors

When you’re offered a cd gig at one of your dream shops. In an iffy group. With a lowball offer. 🤦🏻‍♂️


What’s the reward of having the Pro Badge on here? Gamification is fun but there needs to be something tangible attached for it to matter.


Any CDs who work(ed) at in-house agencies? What’s different at our level vs your agency experience as a CD?


Has anyone here become a CD but a few years in realized they would rather be doing the creative? Is it career death to go back to doing what you loved?


CDs who are guys - any advice on dressing well and gracefully as you get older? I’m in my late 40s now and somewhere between dad bod and granddad bod. Where do you find clothes that look good on you?


Has anyone dropped out of judging an award show? I’ve been told I should set aside 6 hours for one of the two I’m judging.


Anyone have a connection in at Yellow Shoes?

Any tips for someone moving from ACD to CD? Shifting from doing the work to leading the work?


Is work-life balance a thing, as a Creative Director?

If it is for you - drop your top tips below!

How do you recharge and disconnect? Help another user. 🏆


Anyone here from Canada? I’m in the process of getting a Canadian PR and want to prep about how things work there. Heard a lot of things but never got a chance to talk to real creatives. Thanks.


What health agencies are doing cool sh-t? Any examples of some of the cool ways they are using creative and data? Any visible creative leaders from any of these health agencies that stand out?


What are your go-to resources for finding freelance creatives? We’re specifically looking for conceptual Art Directors and Copywriters - but open to other creatives as well. Thanks!


How long do you wait until you give up hope on a role you’ve successfully interviewed for (2-3 times) but the recruiter doesn’t confirm or deny the role has been filled and kind of leaves you hanging?


Phew! The job hunting process is such a grind, kudo’s to anyone going through it right now.

Beyond ready to get my hands dirty with some creative work — but for now, LinkedIn stalking is life.


Searched this topic and the answers have been so all over the place that I think it’s worth re-asking.

LA/NYC AGENCY creative directors:
What’s your salary? Are you holding co. Or indie?

I’ll start: LA: 285, holding co.


Do you think it’s possible to have 2 FT remote CD jobs at 2 different companies? At the same time and perform both effectively?


Have you ever made a recommendation that someone be terminated and HR override or recommend against it? I have all the proper documentation (PIP, poor performance review).


Have any of you been able to negotiate some work-from-home as part of your hire at the CD level?
Or semi-remote work? If yes, any tips on how to negotiate?


Negotiating pay and equity at a startup recently valued at $65M. They’re matching my current salary and say equity is on the table. I would be employee 99. WWYD?


I started a new job at a network agency a couple months back and just realized how good I had it last 7 years at 2 different shops where the ECD/CCO had the final say in things. The new agency there’s a high up chief head of accounts who always has creative input and can kill an idea before sharing with the client after ECD approves. Not sure how to handle this, is there’s anything I can do. Any tips?


New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here


Embed this post

Copy and paste embed code on your site


Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone


Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or