Is it just me or is Interesting Development the next WK

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W+K wasn't famous from day 1. It took time. Just like it will for Interesting Development. But I think they've got a good chance of doing it.

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@OP Have you worked at both places? Or are you just speculating what their work environments are like? Are you talking about caliber of work? Or the talent it attracts? The work they both produce seems so different, but I’ve never been inside either agency.

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This is such a ridiculous comment. There have been a million flash in the pan creative agencies - Wexley, Heat, even Barton lasted only 10 years. WK, Goodby, Fallon... shops like that have been creating great work for 35+ years across hundreds of different clients in that time and that is EXTREMELY rare. This is like calling Trae Young the next Michael Jordan

likeuplifting

Maybe the next Walrus or something like that.

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That actually wasn’t my point. I think walrus has done some fun work. Just like ID.

They’ve made some really nice OOH campaigns but to claim that title you gotta do more than just some neat subway posters. I haven’t seen any awesome TV/Film or big activations from them.

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I mean, W+K opened with Nike on their roster. ID opened with Street Easy and Parachute Sheet subway ads. Idk what the parallel is.

likesmartfunny

Yeah..They would need to land at least one significant account to even be considered in the conversation.

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Nike wasn’t Nike until W+K got their hands on the brand though. They made Nike. Same with TBWA and Apple.

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SAD1 Please see CW1. Do you work at WK? Why can’t you accept the fact that Nike was already “Nike” YEARS before WK came along.

Umm

likesmart

Um no.

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Paul is an enormous talent with an equally-sized brain. While it’s crazy to speculate if anyone can do it, it’s them.

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They are the next W+K. I’ve worked with all of them in past lives. They’re the shop to watch.

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Just to piggyback, anyone have a recruiter contact at Interesting Development? Can’t seem to find exactly who it is 🤔

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I could see it. But they have a very long way to go

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Yes

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Put in your case study video that it was just you

Or is WK the next Interesting Development? Hmm 🧐

They have work on their company site done at other agencies

As do most new agencies. You have to have something to show for yourself/prove your merit when you’re pitching or attempting to attract new business.

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Yeah, they’re both ad agencies

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likeuplifting

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