Is it me or does this Payless stunt come across at completely inauthentic, and also a rip off of like ten other ideas?

likesmart
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And we’re secretly switching their fresh brewed coffee with dark, sparkling Folgers crystals. Nothing new under the sun.

likesmart

I think why it’s getting a lot of press is 1) Everyone knows Payless, and knows it’s a bottom-feeding concept 2) the “pranking influencers” angle rather than just innocent customers. I think people want to see arrogant influencers go down. I mean, look at the people in the video. It’s like an SNL skit with actors. I’m waiting to see Kyle Mooney in a beret in there.

likesmart

It’s like that SNL skit

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Google “Fruit of the Loom ‘Frut’ stunt”...🤦🏻‍♂️

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It boggles the mind how we have posts on brands like Payless without talking about their ethics beyond tricking influencers. What about their abysmal environmental and social impact? HELLOOOO

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Yep. Pizza Hut did something similar for a tv spot years ago too

Ha. And the mentioned Pizza Hut in that article

Yeah and tricking people is not cool

Regardless, it’s working. People won’t stfu about it on social.

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