Is it normal for accounts to change the design/ copy on a creative deck without the creatives permission? How would you guys approach this?

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Totally unacceptable. An account director who did this at my previous (creative-led) agency was fired on the spot.

The creative team is responsible for the creative output and, while anyone can contribute, they’re the final arbiters.

Get your ECD/CCO involved asap. There might have been be good intentions but account management should come to you with concerns/questions, not take matters into their own hands.

likesmart

Lock down your permissions on who can make edits to the deck. Allow them to comment, but not edit.

likesmarthelpful

Absolutely NOT acceptable.

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No. Bite them

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We must work at the same place

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No no no no no

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Nope.

Everyone should feel like they can input on a presentation, it should be an agency effort to sell in work. Creative brings the concept to the table. Account proxies for the client and makes sure you get to the next step. Production keeps us all honest on what’s doable.

However, account making unilateral decisions, related to the work especially, is unacceptable. I’d probably just say something to the guilty party and clear the air 1:1. Don’t make it a bigger deal than it needs to be. Or else you could irreparably damage the working relationship.

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No, that's messed up. However, how surprising is it that account would do something like that? They get away with this shit all the time.

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+ loop in CD and ECD. might be a good idea to loop in your account person’s boss and call that shit out.

Cus you’re gonna get thrown under the bus and you wanna CYA (cover your a$$)

Nope.

Oh hells no

What kind of changes. General blanket answer is no, but tell us what the changes were

100% not acceptable. You're responsible for the work. We're responsible for making sure it solves the clients problem, is legally kosher, is on brand, and is done on time and within budget.

If the acct team has issues with the work, they should go to you or your creative lead to hash it out and come to a mutual solution. Sneaky edits leads to a toxic team environment and more inter-departmental friction.

Definitely not. As an account person, I will review a deck prior to any meeting but will always flag if I’d like to change anything, and if so it’s usually just making some upfront language more client friendly or doing a QA sweep for typos / grammar. Totally out of bounds to update someone else’s design or copy work period - if there’s an issue, you raise it directly with whoever did it and figure out what the solve is together.

I’d tell them that you understand they have feedback and you’re happy to address, and would appreciate if they could either sit down with you to review or shoot it your way moving forward so everyone proceeds on the same page.

Haha of course no is the correct answer but having designed literally hundreds of decks, I see it happen all the time

Unless it is fixing an obvious typo, like changing “lysol” to “Lysol” to meet brand guidelines then absolutely not. As everyone else has said, this is a collaborative business and while everyone should have input there shouldn’t be massive unilateral changes or decisions made without notice. That goes both ways, whether it’s account changing something or creative changing something and not clearing it for potential pitfalls with the clients. C’mon people, just don’t be shitty!

Lol, fire them immediately.

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