Is it normal for junior level strategist to work alone?

As a junior, I have been working alone with no guidance on briefs since the first day. This is my first job in advertising, graduated college back in December. I feel lost and this is my 3rd month in. I am trying my best.. putting in about 15 hours most days.

It could just be the agency I am at, but since this is my first agency gig... I have no idea if this is the norm.

likeuplifting
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

That is most definitely not normal. Make sure to flag this in comms with either your manager or the strategy department leader letting them know you’re not receiving the necessary amount of oversight

like

Not normal. It’s good to be given opportunities to work independently so you can really stretch yourself, but there’s a huge difference between working independently and being hung out to dry. You deserve growth, and growth comes with guidance.

like
Recent IconRecent

So very far from normal. Do you ever meet with your manager?

likesmart

Hi! You are not alone! I’ve been in the same situation for five months. I’ve talked to other strategists and they assure me it’s NOT normal. I also deal with imposter syndrome which makes everything worse. Try to build a group of strategists you can trust to kick ideas around with because otherwise you will burnout.

like

I’m sorry you’re in this position. Their expectations are unfair and as a junior strategist the most important thing you can find is caring, talented mentors. That said this situation does happen (at least it did for me) when you’re starting out in strategy; it’s a niche (awesome) role that usually only hires very experienced people and has few jr opps. Very few people find this role straight out of school bc very few companies make any effort to train strats. Continue to push back for time and attention and know strategy is challenging and without any real playbook but you have the potential or you wouldn’t be there. But also recommend you start a search for another Jr strat role elsewhere. It may take a while but once you find the right fit this job is the best in the business IMO. You could also look into courses and frameworks on communities like this one, there was a lot of self teaching that I had to do! Good luck— you will be made stronger & smarter though this experience in the long run!

like

Hey OP- I was looking up the name to a book I used, it’s called a Practical Pocket Guide to Account Planning. It’s simple and straightforward and just a nice to have.

like

No. It’s not the norm. And it’s a crappy place to be, speaking from 1.5 years of experience in this exact situation.

Are you the only strategist servicing your account(s)? Are you client-facing? Are there members of other departments working your agency with whom you work closely?

I found solace, guidance, and structure from my AEs and PMs.

There are different managing styles. Given what you shared, it sounds like your manager is the type to assume all is okay unless something is said.

I strongly encourage you to reach out to your manager and request time to meet with them. Weekly at the least. Air your frustrations...professionally. Express what you need to move forward and to grow ie time to collaborate, feedback, check-ins, etc.

like

I hate to agree with SVP Creative Strategy1 because it sucks, but manage up. Solve your problem, because your managers don’t seem motivated to do it for you.

like

Not normal at all. You should have a very strong support net

like

Noooooo not normal.

like

I wonder if you work here.

like

🤷‍♂️

likefunny

not normal at all. my manager provides EXCELLENT oversight and guidance. check in with your executive leadership and get that straightened out

like

Very not normal. I feel for you, managers have been trying their best, I know, but if you are this in your own right now - that’s not okay.

Please raise your hand and say something to your manager. And if that goes nowhere, talk to your managers manager.

The pandemic has created a lot irregularities, but this sounds unacceptable.

like

Not normal at all, that's one heck of a way to build a silo-ed agency, where everyone functions in isolated bubbles, which translates in deadlines being missed or pushed back in a circular effect with ends with demoralized staff.

Sorry about your experience but I would suggest trying to network with strategists.

Take analogy we building a car, we build the chassis, we're awaiting the engine to arrive, then when the engine arrives, told it's the wrong engine block for the car.

That's where upcoming staff needs leadership and direction, in understanding what's being created .

like

Are you the same associate strategist that’s being asked to give your department a workshop?

like

Thank you for sharing your thoughts 😊 I really needed to hear this and what the others have said. I was thinking of calling it quits for strategy overall because of this weird agency experience. I am glad to know that this isn’t the norm, it gives me hope on what could be next for me.

I really want to grow and this place isn’t helping me rather it’s diminishing my confidence. I want to believe in myself again and honestly this thread has helped me know there is probably something better out there.

like

I’ve found the “Sweathead, Strategy with Friends” FB group quite useful. Lots of friendly and knowledgeable people on there. Good luck OP, hang in there!

like

Normal? No. Rare? No.

And it's becoming increasingly less rare. Are you working on small accounts?

like

 I’m alarmed to hear that you feel it is becoming less rare. I don’t mean this in a rosy glasses kind of way, I mean it in a very pragmatic way. In the end, if projects are done terribly it will not just come back on the junior strategist, it will come back on the person who is supposedly managing them, as it will be obvious they didn’t guide. Growing our people into valuable resources isn’t something we do as charity or for fun (though it is usually fun), it is a business imperative.

I really think it’s time for a talk with your manager regarding The difference between having enough rope to play and having enough rope to hang yourself.

like

Where do you work? What is your account? Who is your supervisor? We can figure it out from there.

If it feels like a toxic situation then it probably is, and you should leave. But before leaving consider if your situation is at all different than people you work with. I am guessing you asked and they told you no otherwise why would you be venting here. There is probably more to this story and you should consider that it’s not necessarily all your bosses fault- though they are clearly failing if that’s your POV.

like

Any updates on your situation?

like

No this is not normal. Have you asked for help?

My suggestion is to put a weekly meeting on your boss calendar for 30 minutes to discuss projects, your growth and your concerns.

like

Related Posts

During recession or economic crisis, which is safe service based or product company? Any explanation would be great

Anyone gotten laser hair removal done in ATL that they’d recommend? I have no preference OTP or ITP!

like
like

What is the salary range in Technology consulting with 3 years experience in a small company moving into one of the Big 4s with work location in NYC ? The position is Senior 1 , there are 3 positions within senior level Senior 1,2&3.
Thanks

like

I’m just over 1 year in a supervisory role. I have a team member who is moving on in her career. I would like to do something for her that I would be willing to do for any other employee in the future when they depart. I was thinking a card wishing her well, but also wanted to add something to it. Does anyone have ideas? Is there anything you do/have done? Or would appreciate? Bare in mind turnover is inevitable, so I something financial realistic that can be done time & time again.

like

With the Whitehouse about to push new Coronavirus messaging: ‘Learn to live with it’, push people to accept 50-100k new cases per day and encourage numbness to death where are our Dems?! Why aren’t there daily house subpoenas and hearings?!

Do you think all adhd-ers work better from home? Since transitioning out of the office completely it's been so much easier for me to schedule things around my energy levels rather than try to turn it on for work and off when I get home. Anybody else feel this way or do you love working in the office?

like

Closing is scheduled for Friday, and client (buyer) just informed everyone (lender, lender's counsel, seller, seller's counsel, and us) that they decided to have another affiliate take title to the property. Never mind all the signature pages are sitting in escrow. It's these moments that make me hate transaction.

like

Has anyone used the Estée Lauder night repair serum? I have heard good things about it and thinking of using it at night. I am in my mid-thirties with good skin but want to get on top of the aging game. Would you recommend this serum? Anything else that you feel performs better or equally well?

like

This guy is really attentive during the safety announcement.

Post Photo
likefunny

What do you think of this blue strap?

Post Photo
like

Has anyone appeared for Microsoft virtual hiring drive for experienced on 23rd april (Saturday).

like

Dear Fish,I have valid I797 H1B petition with employer B, recently I have joined with EY india technology consulting..Is it possible to transfer H1B petition with EY india to move USA..EY will do H1B transfer?

like

AMERICAN EXPRESS India is hiring for below role:
Sr. Analyst - ERP Expert II (ID: 21030512)

JD screenshot is attached.
Kindly DM me

Post Photo
like

Someone - Winter is coming
#Bangalore - Sure, but the monsoon stays

Post Photo
likefunny

How can writers stay relevant? Do we really need to be learning those design programs? 😑

like

I’m trying to get my parents into adopting healthier eating habits but nothing is really sticking. Do you have any recommendations or like books I can give them to teach them what’s actually good to eat vs. falling for good marketing/ fads?

like

I’m looking for some additional tips and/or specific things to focus on in preparation for the multi-round interview process for a role at Amazon Web Services in what I assume is for one of the cloud services team. From what I’ve gathered, is the interviews are largely based on the leadership principles. However, how do I know which would be asked? which would be more related to the role/or team I’d be on? What other types of questions to prepare for leading to the 1-on-1 with the hiring manager

like

I had my offer discussion on Thursday with EPAM Anywhere. The entire process already took around 3 weeks.
When will i get my offer letter? When did you receive offer after your offer discussion?
Please help.

like

My mind is all over the place. Coach/RL performance meeting tomorrow with HR invited. Was told not to worry, but how can’t I? “we wanted to have HR present to ensure we communicate correctly”. no idea what this means and I’m scared 😔

like

Additional Posts in Strategy & Planning

Anyone work at a consultancy? If so whats it like compared to an agency? What are some of the best ones around currently?

like

How many strategist are in your strategy/planning department?

I have no doubt it varies from place to place, but I am curious since the place I work at only has 6 strategists (across all levels).

like

Has anyone ever felt like they jumped to the next level in strategy too quickly (strat to senior strat, or senior to director)? What was the transition like and how did you catch up to where you needed to be?

like

Maybe it’s just me but I feel like I see those commercials for Safelight car window repair 9 zillion times a day. That annoying jingle. I don’t get it. How often are people getting their windshields replaced. I’ve been driving for nearly 30 years and have never replaced a windshield.

like

Anyone interested in purchasing a SXSW Film badge at the early bird special cost of $895?

likefunny

What’s your favorite type of brand to work with? New? Legacy?

How effective are celebrity endorsements in today’s world? I wonder if there are any good numbers to either back this up or invalidate it?

like

Looking for recommendations to generally upskill my Strategy work (or learn from scratch) — be it courses, classes, books, podcasts, people to follow.

For context, I’m a freelance Social Media Manager/Strategist and I came into Ad world via Startups. Throwing myself into learning on the job with more Strategy gigs - but I still don’t feel like I quite know the lingo or best practices or theories.

like

What’s a good amount of time to be at the senior planner level?

likehelpful

anyone hiring client side, group director level or higher? LA / remote?

like

How did everyone get their first strategic job? Seems no one wants to interview someone that hasn't had the previous title of strategist despite me outlining my relevant experience in my cover letter.

like

What is the difference between B2C and B2B planning? I tend approach strategizing on b2b projects with the same mindset. But I see folks out there who specialize in B2B. Can you help me understand the nuances?

like

I’m done being a Strategic Planner. Any ideas on what positions, client or agency side, are a good fit for my type of background?

like

Any trainings that you all would recommend requesting from your agency?

like

What’s the scoop on strat department at the big shops these days? Grey, Ogilvy, McCann, BBDO? Do you like it there hate it there why? At a small shop but thinking i want to try big.

like

I’m looking to pick up some part-time freelance projects. I live in Canada but am open to working with any company anywhere. I’m strong in brand, campaign, and digital planning. I’m not great with TikTok. If anyone needs an extra hand, please send me a note!

like

Strategy at ghg? Anyone have any experience, pros/cons? Being recruited but not sure if it is worth pursuing...

like

What do you think are major challenges companies have when trying to succeed digitally?

I hate when you have to communicate three separate things in one campaign strategy.

like

What tools do folks use for competitive analysis? Looking for recos on everything from market share to keyword rankings. Thanks!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply