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Is it possible for a creative director to transition over to a director of creative strategy role?

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I don't remember the last time I had a strategist come up with the actual strategy. I think it would be pretty simple.

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Creatives often have to compensate for giant holes in strategy anyway, so you’re more than halfway there already.

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If you’re any good as a creative, you’re a strategist. It’s that simple to me.

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likesmart
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Thanks

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Anything is possible. But the part of the job that you guys rarely see is that the left brained part e.g. all of the research (everything from writing and reviewing surveys to interviewing consumers to poring through segmentation studies) and the tons of client handholding that most creatives don’t have the patience or aptitude for. The left brained stuff is the least favorite part of my job but it’s necessary, and expected by clients.

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All the research in the world means nothing when no insight is deduced from it. Many creatives have to deal with mediocre planners who can’t find insights. These mediocre planners are nothing more than glorified researchers. Someone has to find the insight, so creatives often have to pick up the slack.

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If ur a white male SURE THING BUDDY!

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That's the way forward! Racism!

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You probably will find it impossible to make a direct leap. You would need to prove you can do a strategists job first ie research, finding unique insights, linear storytelling in a deck etc. I could see a direct jump to mid level strategist with a quick rise afterward but unless you’re brilliant or you find a super desperate shop or you own shop is willing to take the risk you will have to start a couple of levels down. The hard part for you may be coming up strategies that aren’t concepts. Don’t worry about the research, every strategist pawns that off on the jr strategists to do. Warning, at a lot of shops these days strategists are usually the busiest people in the agency.

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I’ve seen it happen! But not for people who reflexively hate strategists. You have to learn the craft somewhere and it’s best to learn it from someone you respect

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People only hate strategists who don’t know their own craft.

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Do you have a British accent, or could you possibly fake one?

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I dont know what Creative Strategy is (as opposed to Creative or Strategy), but hey, I dont really know what a Strategist does either. I agree, if you can be a Creative, you can be a Strategist. But I wouldnt be surprised if you missed having more of an impact creatively.

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Why? Why would you that to yourself? Why???

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