Is it possible to transition from paid search to brand management?

like
Posting as :
works at
You are currently posting as works at

I’m assuming you mean on the client side, right? Anything’s possible, but you may have to gain some experience broadening your skillset in other facets of media buying and planning. Many companies may also require an MBA to become a brand manager

like

I have seen a ton of folks in Performics go client side, no mba needed, a lot of clients building in house search teams. I know i have been on clients where we lose the search biz to newly built in house teams

Related Posts

Not necessarily looking to exit right now, but possibly in the next 2-3 years. I’m currently a Senior in implementations. I should pick up my promotion to Manager next summer. Would it be wise to try moving into a product/program management role at Google (or similar big tech) after about 1-2 years experience as a Manager or wait a bit longer? Thanks!

like

5 weeks ago I told my boss we need to start working on a “we’re open again” spot. She basically called me blind for not seeing that the Covid crisis was nowhere near finished and then accused me of not having enough work to do. This morning at 6 am she texted me - “Need you to kick off a ‘we’re open again’ spot with the agency. Tell them they have 1.5 weeks to stand it up.”

likefunny

I’ve been revising my resume and wanted to get some feedbacks. Please tell me what you think and what I can improve.

Post Photo
like

Does anyone have a WFH or hybrid agreement with their firm? Do you like it?

like

Transferred with my company to the UK from the U.S. literally three weeks before the pandemic hit. The transition has definitely been difficult as I came for a new office culture and city experience, leaving loved ones and a higher salary behind, which covid has obviously tainted. Since my situation seems to be unique, would love to get other people’s perspective- would you stick it out or go back?

like

Least favorite salesforce product is…? And why would help as well…

like

do exl hires freshers for domain - data analytics?

like

Anyone have experience moving from agency to in-house at a tech company? Exploring the idea but my focus has been on consumer clients, so not sure how I’d be able to or what companies to look at. 5 years of experience

like

Am I too rigid for not wanting add a third person into my intimate life? My guy wants to experience it but only with me and anyone I choose. Thoughts?

like

Hi fishes, I have offers from UKG and Snap on Business solutions. Ukg is offering _16.8 CTC and Snap on is ready to give - 18 Which organization should i join? I am more inclined towards UKG as it is a product based and wlb seems better.
YoE- 3yrs
Tech - Java Springboot sql
UKG Infosys Tata Consultancy Accenture

like

Why are developers in digital roles generally paid more like Salesforce, AEM, Informatica etc rather than generic java/.net developers in MNCs?

like

Anyone looking to hire an AD? I need a change..bad

Hi guys could you plz post your startup ideas ....

like

If I need to take FMLA, will project and practice view negative against me?

like

Hi Fishes,

Purely from salary growth perspective which is most lucrative data science domain or AI domain
1. Computer vision
2. NLP
3. Machine Learning engineer

like

What is a warrant exchange transaction and how does it differ from the average share purchase transactions when scoping DD? Any practical implications?

likefunny

Hey EY folks, please suggest. How is EY GDS advisory services for data science domain? What kind of role expected from senior consultant 3 or AM? How are the projects? EY

like

You guys getting pizza parties?

Post Photo
funny

Hi. After an H1B petition is withdrawn, who receives the notice of revocation? Beneficiary or petitioner? And if the beneficiary has another approved I-797 and the notice of revocation is not received by them, does that cause issues at the border at the time of re-entry?

like

Additional Posts in Advertising

Does international experience (media) even matter anymore in this industry? As in a US citizen working abroad then coming back to the states Any experiences to share on compensation, career growth.

like

Is there a way for a Senior Art Director with a decade of agency experience to break into the gaming industry? Or at least figure out a way to find a gaming client?

like

I know this has been discussed but can’t find exactly what I’m after... How much is too much money to negotiate? Negotiate for more money and more PTO or just one. Both are low, especially the PTO

like

What’s blasting through your headphones?

like

Pretty quiet around here today. Looking forward to the evening/drunken hours when all the trenchant snark comes to life.

likefunny

What is your agency’s maternity or paternity leave policy?

like

How many is too many lacroix?

like

What do you guys think of our new NFL spots?

like

Got laid off a week ago and have been slow to get back on the hunt. I feel so demoralized and depressed. This is the worst season to be unemployed. I can’t seem to get a fire in myself again

like
likeuplifting

With layoffs slowing down. Does that give anyone reassurance of things going back to normal?

likefunny

I just heard the word "edutainment" used 2x in a sentence. What industry slang do you hate hearing?

like

Snapchat vs. IG Stories. Which one do you use more and why do you prefer it?

like
like

To anyone who got hired as a creative team (CW+AD), what questions did the CD ask you and your partner during a job interview?

like

Iprospect New York ... what’s the culture like ? What’s leadership like ? Good place to work? Average ? Just like everything else?

like

What are the pros/cons of moving from WPP to IPG? I can’t give specifics about which agencies but I’m curious in a general sense about benefits, compensation, career growth, culture, etc.

like

know cool places to do wood work, cooking, pottery class in Chicago? need a new hobby

like

Best career advice. Chase opportunity, not money or titles

likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal