Is it true that one of moderators for this bowl is from BHLA, and that’s why anything remotely negative about the agency or their work keeps getting removed? If so, that’s some real b.s.

likefunnysmart
Posting as :
works at
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Either way, that person from BHLA who was commenting on the big Simons post needs to seriously chill. Criticism is part of the job and not unexpected for a campaign that was clearly going to generate some controversy.

likesmart

Totally fair. I guess it’s that my personal reaction to “Unapologetically Human” was a bit of an eye roll…like, do we really need an emotional way in for toilet paper? But admittedly that’s probably just me being a jaded asshole LOL.

like

I’m not sure why we can’t discuss these things without it getting toxic and fingerpointy. If we keep things civil and respectful hopefully these posts can remain. And a dialogue can exist.

After following these convos this weekend I’m really trying to understand what the members of this bowl are apparently missing, and why bhla was lashing out.

For many, the ire has nothing to do with maid or political agenda. It’s because it feels like a department store brand is capitalizing on someone’s death and illness. Which sucks.

After reading more about the intention and process of this video I more understand what they were after. Where it breaks down for me is that although it wasn’t meant to feel like an ad, it definitely does. Launching a tagline and signing off with a logo were choices that made a huge difference in how this video was perceived. Also there’s a 30 second version of it. You shouldn’t have to read a curated article to understand the intention of an ad.

That said, I’m all for helping a dying woman get her message out and for a brand to pay for it. I just wish they did it silently. Because even tho it was a beautiful film and message, it feels like the ad industry is leveraging someone’s vulnerable situation (even if that’s not the intention). Im surprised that has to be explained. In our work intention doesn’t matter. Interpretation does.

likesmarthelpful

Based on the attitude they've shown here, it seems that's the only work they see value in. It's truly sad to watch dinosaurs become extinct.

like

I'm so sad for the people I know at BHLA who have to work with whoever this person is. Very gross.

like

I’ve heard nothing but positive reviews from folks working at BHLA - don’t feel too sad for them.

Did bhla hire Elon Musk as a social strategist for fishbowl? That’s the vibe I’m getting lately

likefunny

Makes no sense.

like

There goes another simon’s post lol

likefunny

This post going to get deleted

likehelpfulfunny

Screen cap it y’all

likefunny

Are we getting cancelled or are they?

likefunnysmart

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