Is it wise to tweak or completely change your story when applying to different mba programs?

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No because if you get rejected and want to reapply in a year or two, you’ll need to show progress on your initial story (e.g., if you write about being really interested in say the hotel industry after serving them as a consultant, doing an externship at Starwood or something would bolster your app if reapplying). Anyhow kind of hard to do if you write about majorly different things for different schools

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Tweak maybe. You'll definitely have to adjust to the why "x" school each time and that could require some story adjustments downstream.

I don't think it would be wise, nor can I think of many scenarios where you would want to radically change your story.

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It's a matter of how you frame it to fit the school. I would stick with a consistent story. Otherwise, you'll end up doing a lot of mental gymnastics. It will come through.

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