Is it worth it moving to Dallas and enter the Hispanic market? Lerma, Dieste, etc.

I’m on the fence. Don’t want to leave Florida but there isn’t much left here.

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Dallas is just like Florida when it sobers up

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The Hispanic ad agencies are on their last legs. If there are any left in 3-4 years, I’d be shocked.

There’s nothing they’re doing that a regular ad agency hasn’t been accomplishing with a small bilingual team. I’m seeing fewer and fewer standalone Hispanic ads, and more major brands simply translating English-language campaigns into Spanish as of late.

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Conill, Lerma, and Dieste are the main options afaik. Having worked with Conill, they're pretty nice.

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Lerma is a multi cultural agency and does a lot of general market work. Dieste is part of OMC…..

So Lerma could be…

Dallas is awesome, the work is boring.

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