Is Marketo the most common software for managing and setting up email campaigns? I use Eloqua at my org and it seems like when I looks at other orgs they are mostly using Marketo. Should I learn it for my next job?

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The most common that I’ve seen and that many articles indicate is Salesforce marketing cloud. Marketo is pretty common as well. Get a few trial or free accounts and play around in them. Salesforce Trailhead is really helpful. Hubspot has free learning courses. Get familiar with a few and you’ll be able to learn any one.

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Salesforce Marketing Cloud is the most marketable skill IMO. We use Iterable at my company, and I’ve also used Adobe Campaign.

Salesforce marketing cloud

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