Advertising

Is M&C taking the Busch account from Deutsch? Been seeing a lot of work from them.

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M&C Saatchi is the “real” Saatchi. Named after the Saatchi brothers, Maurice and Charles Saatchi (M&C). Maurice was fired from his own agency by the board of directors. A bunch of people quit, including Charles, and followed him to form a new agency. But the agency name “Saatchi & Saatchi” was owned, so the brothers couldn’t reuse that name. Hence “M&C Saatchi.” People call it M&C as to not confuse it with the other agency, which people still call Saatchi.

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I heard that a bunch of ABI brands are now just moving towards a project-based model and doing away with AORs. Those with the cheapest ideas will win

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What’s the deal with M&C Saatchi? I’ve always been interested in their story, but never really understood if they make good work/what type of agency they are. Maybe I should just google it.

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