Is multi touch attribution experience good for anything besides advertising?

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explicitly - no. attribution is by definition solving a marketing problem.

as a skill set - absolutely. regression, probability, machine learning etc are techniques that have thousands of applications outside of advertising.


Exactly the answer i was looking for. Thanks!


I don't know. Following

Any good resources y'all know of that discuss attribution modeling?

At least in the marketing context

Attribution is originally a social psychology model before marketing made it its bitch... if you’re creative and understand the mathematics of it well I can see it being repurposed for social or cognitive studies...but you’d really need to dig in rather than work with a superficial understanding of how those models ingest and outputs

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