Is pure strategy consulting dying? Is the future integrated strategy+implementation/analytics/etc teams or is pure strategy just changing its approach?

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Market for pure strategy is smaller. And Why do pure strategy when you can have a consistent revenue stream for 3 years?

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i don’t necessarily think pure strategy is dying, i just think that there is a demand for people to know more ( broader skillset than just strategy ) and be involved past the strategy phase because what we are finding is that you can strategize all you want, but consumers respond to what is being pushed out and there needs to be a respose and possible re-adjustment after every milestone... i like to think about strategy these days as more of writing chapters of a book than writing the whole book and sticking to it all at once.

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Strategy consulting is not dying at all, as shown even during challenging covid times.

The excessive billing rates of strategy consulting should remain. Mixing with implementation lowers the billing rate and this is not acceptable in the business model of top 5 strategy firms

MBBOWRB

That's a new one lol

I think so - the level of transformation required simply can’t work with ‘just’ strategy. Every strategy project is now becoming an expensive ‘trial’ to hire that consultant to implement.

It is

When PwC relaunched Advisory in 2010 the goal was "strategy to execution". Expensive, but unnecessary, market research showed that's what clients want and need. The Booz (Strategy&) acquisition in 2014 was the final piece in making it happen and initially S& operated separately from core consulting. As things have evolved, there has definitely been a morphing of service offerings since that time.

Pure strategy isn't dying, but it is losing market share to other forms of consulting. The pie has been getting bigger because the other consulting wedges grew faster, so pure strategy isn't smaller in absolute terms than in the past, just a smaller % of revenues and headcount.

It’s alive and well - but focus now more on integrative strategy (I.e., how technology plays a role in setting strategy); we consistently still recommend clients to work with a Big 4 firm or the like for long term implementation (PMO) work rather than us because it’s not our bread and butter and the margins are much higher on strategic planning; that being said more clients want us along the ride with more check-ins during the implementation process to make sure it’s smooth sailing

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