Is the art of the print headline dead? Or is it alive in other spaces that require brevity and creativity?

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Lives on in good social IMO

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The Nike Colin Kaepernick ad was basically a print ad in social.

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It was also a print ad in print... well, OOH

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Spotify’s latest campaign was brilliant. KFC’s FCK print ad. Nike’s dream crazy. The Guardian’s latest OOH. It’s alive and kicking.

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OOH is alive and well

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Most :06 videos are basically billboards that live or die on the headlines.

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Poetry is trying to make a comeback.

OOH spending is up. Our world is being built to visually please more (thanks Instagram) and that includes words.

INDUSTRY TO CREATIVES:
DROP DEAD

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