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Is the main difference between group strategy Director and strategy Director that you handle multiple accounts vs one?

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Can I be honest?

I don’t know how to use Simmons/mri.

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Honestly at this point it literally just feels like a bigger salary and title. Typically the GSD is the head day-to-day strategist, if there is a GSD. But I've done things as a senior planner that some GSDs didn't know how to do, like Simmons, make a decent deck, etc.

The one thing about being a GSD is you are absolutely first on the chopping block when companies need to lay people off. honestly I feel like staying at Director forever because I'll be affordable enough at agency or freelance, and competent enough to do things on my own.

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GSDs are also responsible for the growth of more people internally too. And depending on the agency, business growth might also be built into their performance goals. No growth, no raise.

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This. from the agencies I’ve worked at the Gs are much more focused on growth (primarily business growth of existing clients and pitches, but also of their people). Big picture strategy and leading at a macro level.

Directors are more the day to day lead. Still senior enough on the account, but still “junior” enough to know all of the details

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Yes or you might oversee a massive account with sub brands that the Directors run.

Depends on the office situation but it’s either oversight of multiple accounts and usually some level of office or regional oversight. FWIW, I oversee multiple accounts as a director so that’s not a sole requirement.

In a lot of cases it's just a matter of seniority and promotion cycles. I'm also a director that oversees multiple pieces of biz with only leadership team level oversight; there's group directors in a similar situation account wise who don't work with directors under them, they're just more senior in terms of years of experience.

Size of book.

Director: 2-3 brands
Group: 6-10 or 1 massive one - like a MasterCard or Samsung.

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