Is the MBTI used by any firms other than McKinsey? I find it an interesting and insightful exercise.

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MBTI isn't backed up by any peer reviewed academics. I'm amazed how well received it has been by the corporate and startup world. I think the most telling element is the category people "want" to be

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It's far from science, but it's a good communication term to explain your preferences or how someone is acting. Easier to say "J" than "inflexible" or "T" than "unempathetic"

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It's been so well received b/c it's a common language to express one's preferences. I prefer having alone time to think (I), I prefer to make conclusions based off data and focus on details (S), etc.

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Deloitte has Business Chemistry, same concept, four types, internally developed and branded, used with clients with some regularity esp. when they are facing HC transformation challenges

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MBTI is used by most firms as a baseline. Many companies have extended on it and developed their own measurements.

Right on, PwC. It's not actual science.

ENTP>ENTJ ... they go further

ZS uses DISC

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