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I don’t think the aim is to compete with crocs. The shoes were intentionally designed for people with difficulty tying or putting on their own shoes, but made in a way that anyone would want them. This is a new market for Nike, one they’re being lauded for. This isn’t a short stint. The shoes blur the line between people who are wearing them out of necessity and people who like the way they look. Adults won’t have to wear Velcro shoes with these and can take attention away from their needs if they choose.
The shoes will definitely sell out with Nike members first, but these are here to stay and over time anyone who wants these shoes will likely have access.
Look into the topic "universal design". That's what this is, designing and creating products that both work and appeal (from a taste/ fashion perspective) for all/everyone
In digital experiences it is known as inclusive design
Yep, exactly this. It’s universal design, which is great and where tech/products/services should be headed. However, there was a lot of talk about the big missed opportunity to include disabled people in the marketing https://www.google.com/amp/s/slate.com/technology/2021/02/nike-go-flyease-shoe-disabled-design.amp
Chief
As if Nikes don’t already fall apart after 3 months anyway.
Chief
Really SC2? But their ads... ; )
Chief
Nike have been working on self lacing shoes since 1985.
They can easily remedy that with supply. Usually when that happens the seller purposefully limits quantity. I have no doubt Nike can ramp up production if the demand is there. Then once they are easily available, the reselling will stop.
However, the colors of this makes me question their true dedication to the elderly and others with disabilities. These could really be good for my mom but can’t see her wanting this color palette.
There are two other colorways at launch
I'm concerned that someone here thinks Nike is in any way trying "to compete with Crocs"...
This coming from "regular people on twitter" would be normal, but that this statement was made on this platform, coming from an industry professional, a strategist of all things, is beyond me...
*** walks off to ask a Lion if he's concerned with the activities of a flea ***
I love these
they are premiering the functional design, it’s not like they’re expecting to outfit everyone with cerebral palsy in this exact model. the people don’t need to “worry on social” lmao
They are making a shoe for profit, so they likely don’t care who buys them as long as they make money!
Can't stand Nike but these look pretty cool.