{ "media_type": "text", "post_content": "Is there a downside to a brand getting ‘owned’ on social (as long as it’s not for being racially/sexually/politically etc. insensitive)? It usually means more eyeballs which contributes to awareness, salience, etc. Is anybody actually *not* buying from a brand because they associate it with them getting dunked on?", "post_id": "6091acb99d2a9e002a078896", "reply_count": 2, "vote_count": 1, "bowl_id": "5a0bda74618685001998ef1a", "bowl_name": "Social Media Strategy", "feed_type": "bowl" }

Is there a downside to a brand getting ‘owned’ on social (as long as it’s not for being racially/sexually/politically etc. insensitive)? It usually means more eyeballs which contributes to awareness, salience, etc. Is anybody actually *not* buying from a brand because they associate it with them getting dunked on?

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Honestly when handled correctly I think people are MORE likely to buy. Brands that can take a hit with a sense of humor tend to do well and stay top of mind.

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CC: https://twitter.com/brandsowned?s=21

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