Is there a hierarchy with an AD and Copywriter? What is the real job of an art director? Should they be deciding what final copy is? I would think it would be the copywriter.

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For the concepting stage? Are they actually right about the copy? I'm on the art side but I trained heavily in copywriting and can do both. I often help my copy partners write lines, but I also let them help me with art direction. Don't compartmentalize. You're a team. The ad is by both of you as a unit.

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An art director is not a designer, I think this is the source of your confusion. The art director is simply doing his or her job. In the concepting phase, an art director is exactly the *same* as a copywriter. Once the idea starts to solidify, then you can focus on your specialties — you on wordsmithing or VO, and him or her on action or visual storytelling. But in the concepting phase you really should leave all pride aside and really act like two heads are better than one. That's the whole point of a team. Otherwise, just go concept by yourself and ask for a less-costly graphic designer to lay out your lines.

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Every partner is different, you may just need to find a way to ideate together. I recommend finding a lucky spot nearby, just for banging out ideas. The spot could be a couch, or a nearby coffee shop (or bar hah 😉). And use paper & pen, not a computer (bring a laptop to look up stuff, but not to type lines or to lay out anything). The paper keeps the two of you free of distraction, so you can concentrate on just the ideas. Then, after a good session, you two can go off on your own and do what you do best.

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I’m truly baffled by designers or an art director to jump in and say what copy selects they like and they think should be edited—before giving space to the copywriter who wrote the lines, to speak to them and about them in context of the brief. It’s so odd and unconscious to me. Is an ad higher in rank than a copywriter?

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^^^ this 😒

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If you're a senior writer, and you don't know the answer to that, it's a bit concerning.

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Ah, judgy alert! I have found every place has a different dynamic with roles and titles, thus my Q!

YOU are the writer. They can weigh in, but you have last say on everything.

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Ok, this helps. From what I understand here, the ad is a copywriter, plus the one who brings image and copy into a unified whole. Honestly, this is still baffling to me. It would make the most sense for the ad to have a curiosity about the copywriter’s perspective, and inquire what the copywriter thinks, based on their expertise.

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Glad to help

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Does suck when you want to have the last word but the ad is right.

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Yes concept phase...

No, there was no curiosity from this ad on the visual story from the copywriters.

Thanks for your clarity and help.

Exactly. That’s why this is ridiculous. Thanks SC1, and all.

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