{ "media_type": "text", "post_content": "Is there a pay disparity between creative and client service?", "post_id": "61098c45f731e00024326db0", "reply_count": 12, "vote_count": 1, "bowl_id": "5990d0f09cb18000167dd462", "bowl_name": "Londoners in Advertising" }

Is there a pay disparity between creative and client service?

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Yes, and it should be that way as we’re making what the agency sells. I’d say there’s less of a disparity up until Business Director / Managing Partner level. Creative Directors will make a lot more than those role Some CCOs will make more than agency CEOs. Also do bear in mind that we are promoted and given raises based on the work - and making good work is very very tough. Awards are also a huge determiner of career trajectory and compensation. Client services people aren’t promoted on the work alone, if they’re helping secure new business, expanding the profitability of an account, playing politics well - they can get promoted. Client services also have greater career mobility - they can become clients, they can become consultants, they can easily go to business school for an MBA to initiate a greater career transition. As a creative you have less mobility and the more senior you get, the more you are wed to the industry. As a CD you couldn’t step across and be a Marketing Manager / Director. As a Business Director you can.

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I promise!

Yes, huge gap. My guess is creative probably earns 50-75% more.

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Wow.

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