Is there a real difference between a product marketing job and a marketing job?

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Very much. Marketing is a broad term which product marketing fits underneath.

There are also varying degrees of product vs messaging vs GTM (go to market) in product marketing roles at different companies. As a product marketer you can have a tonne of different specialities too such as technical writing, executive keynotes, product launches, performance marketing support and much much more.

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Pretty different.

Think of product marketing as the collectors of the nuts and bolts. And marketing help makes that look, sound and perform.

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