Advertising

Is there such a thing as a marketing/media agency that doesn't suck, or am I better off just sticking to client-side?

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Depends which client. Nike or Apple, yes. Marlboro, Juul or Acme Rectal Thermometers, Inc? Maybe not.

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Hmm... doesn’t “suck”. Well... we could talk about the strengths of marketing teams all day now couldn’t we.

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GCD he said media agency lol

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It does depend on the client. Same agency with different clients and the teams have completely different experiences. As an ad ops lead I would consider the type of client you would be assigned to. Meaning for clients that mainly do branding campaigns your work may not be as intensive say for an e-commerce, DTC or retail, multi location client. Think about all the analytics and tracking, attribution set ups and changes you have to make and all the ad tech you have to work with and through.

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