Is there such a thing as “pure” brand strategy anymore - eg brand strategists that do nothing but brand & account planning? Or have you find other types of skills (UX, content etc) creeping in?

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Definitely increasingly need at least SOME competency in comms strategy too.

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It sounds like you are maybe more interested in account management on the sales/vendor/publisher side. Brand strategy at an agency is going to involve a lot of other cross functional planning and strategies across channels. What is your current role?

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The idea of a Big Campaign is not so en Vogue these days. Brand strat is now much more consultative and therefore de-scopes sadly.

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Likely only if you work at a brand consultancy. Or work with startups. But even then, it still likely expands beyond just creating a brand

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Just depends on client need

If you’re actually smart enough to succeed at brand strategy then learning the other skills sets well enough to increase your overall value is swirly trivial and should happen automatically as you work.

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Its all fluid. There are still old school planners focused on brand architecture, messaging frameworks, etc. its nice to have experience in other areas as well. Question: what is digital strategy? Not from an owned site design
Perspective, but from a outbound mktng perspective. Is it channel planning? Is it helping creative come up w ideas in those spaces?

Yes. Unfortunately they still lead departments at most agencies.

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